| LAUNCH | |
| Announced | 2015, September |
| Available as | HTC Desire 728G dual sim with 1.5 GB RAM and no LTE |
| DISPLAY | |
| Type | Super LCD2 capacitive touchscreen, 16M colors |
| Size | 5.5 inches, 83.4 cm2 (~67.9% screen-to-body ratio) |
| Resolution | 720 x 1280 pixels, 16:9 ratio (~267 ppi density) |
| Multitouch | Yes |
| - HTC Sense UI | |
| BODY | |
| Dimensions | 157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in) |
| Weight | 153 g (5.40 oz) |
| SIM | Dual SIM (Nano-SIM, dual stand-by) |
| PLATFORM | |
| OS | Android 5.1.1 (Lollipop) |
| CPU | Octa-core 1.3 GHz Cortex-A53 |
| Chipset | Mediatek MT6753 |
| GPU | Mali-T720MP3 |
| MEMORY | |
| Card slot | microSD, up to 256 GB (dedicated slot) |
| Internal | 16 GB, 2 GB RAM - Desire 728 16 GB, 1.5 GB RAM - Desire 728G |
| CAMERA | |
| Primary | 13 MP, f/2.2, 28mm, autofocus, LED flash |
| Secondary | 5 MP, f/2.8, 34mm, 1080p@30fps |
| Features | Geo-tagging, touch focus, face detection, HDR, panorama |
| Video | 1080p@30fps |
| NETWORK | |
| Technology | GSM / CDMA / HSPA / EVDO / LTE |
| 2G bands | GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2 |
| CDMA 800 / 1900 - Desire 728G | |
| 3G bands | HSDPA 850 / 900 / 1900 / 2100 - Desire 728, Desire 728G |
| CDMA2000 1xEV-DO - Desire 728G | |
| 4G bands | LTE band 1(2100), 3(1800), 5(850), 7(2600), 8(900), 28(700), 38(2600), 39(1900), 40(2300), 41(2500) - Desire 728 |
| Speed | HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps |
| GPRS | Yes |
| EDGE | Yes |
| COMMS | |
| WLAN | Wi-Fi 802.11 b/g/n, DLNA, hotspot |
| GPS | Yes, with A-GPS, GLONASS |
| USB | microUSB 2.0 |
| Radio | FM radio |
| Bluetooth | 4.1, A2DP |
| FEATURES | |
| Sensors | Accelerometer, proximity, compass |
| Messaging | SMS(threaded view), MMS, Email, Push Mail, IM |
| Browser | HTML5 |
| SOUND | |
| Alert types | Vibration; MP3, WAV ringtones |
| Loud speaker | Yes, with stereo speakers |
| 3.5mm jack | Yes |
| - Dolby audio enhancement - Active noise cancellation with dedicated mic | |
| BATTERY | |
| Non-removable Li-Po 2800 mAh battery | |
| Stand-by | Up to 496 h (2G) / Up to 485 h (3G) |
| Talk time | Up to 26 h (2G) / Up to 21 h (3G) |
| Music play | Up to 46 h |
| MISC | |
| Colors | White, Black |
| SAR EU | 0.81 W/kg (head) |
| - MP4/H.264/WMV player - MP3/eAAC+/WMA/WAV/Flac player - Document viewer - Photo/video editor | |
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